![]() Mr Lobov said it was after Mr Austin got involved that he was "totally excluded" from any emails in relation to the development of the product. While the brand name at this point was "Notorious Irish Whiskey", it was changed to Proper No 12 when American businessman, Ken Austin, who has a background in the spirits industry, also got involved as a shareholder, he said. He said it was he who first approached Mr McGregor with the idea that he lend his name to a new whiskey brand and also he who did all the research and negotiations to get West Cork Distillers to agree to produce the whiskey.Īfter that deal was negotiated, Audie Attar, the main shareholder in McGregor's management company, Paradigm Sports, became involved in the project, he said. In an affidavit, Mr Lobov said it was at the Naas Road gym that he challenged Mr McGregor about being excluded from communications about the future of the whiskey brand. On Monday, Mr Lobov failed to get his case admitted to the fast track Commercial Court list due to delay in bringing the case which now goes through the normal High Court list. Mr Lobov (36), who was born in Russia and lives in Mulhuddart, Dublin, is suing Mr McGregor (34), of Straffan, Co Kildare, after an oral agreement he says the two men made when they met in the SBG gym, Naas Road, Dublin, in September 2017. Conor McGregor told a former sparring partner and business associate "remember five per cent is yours, no matter what" when the pair discussed the future of a new brand of Irish whiskey backed by the millionaire fighter, it has been claimed in High Court proceedings.Īrtem Lobov says he was also a close friend of Mr McGregor who, along with two other shareholders, sold the "Proper No 12" whiskey brand for US$600m (€584m) to Proximo Spirits in 2021 The deal reportedly netted Mr McGregor US$130m (€123m), making him the highest earning sportsman in the world last year.
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